At 2017, Victor Campanelli remembered the history of his family’s business – the AgroPastoril Campanelli farm. His thoughts were back to the challenges that his father had faced, including the investments on an integrated production system that contributed to the family’s business growth. The production of cattle, sugarcane, and corn are all part of this integration system that has helped the Campanelli family to develop a successful business model. Currently, AgroPastoril Campanelli has three main production activities: beef, sugarcane, and corn. With these activities, a sustainable circle was created to guarantee more efficiency in economic, environmental and social terms. As Victor Campanelli says, ‘there is a perfect synergy between sugarcane, moisture, corn, and cattle. Not just because of the better land and labor use, but also because of the inputs economy and the productivity improvement, both in agriculture and livestock’. However, the present time requires a new investment cycle, leading the whole family to consider new market opportunities, especially regarding farmer’s new demands. What should we do and where should we invest? Should we improve efficiency or open new areas? Should we invest in new agriculture enterprises or start new business outside agricultural market? Those and other crucial questions were posed by Victor Campanelli thinking on potential growth strategies for AgroPastoril Campanelli.