The increasingly urbanized Malian population combined with the growth in disposable income are bringing major changes in lifestyle and diet. There is an unprecedented demand for diversified and easy-toprepare foods. In the region, urban consumers are shifting away from traditional staples (i.e., roots and tubers) and towards processed rice and wheat-based products (i.e., noodles, pasta, and bread) (Hollinger and Staatz 2015). Income increases are also associated with growth in foods with high-income elasticities of demand, such as meat, dairy products, and fruits and vegetables (Zhou and Staatz 2016).
