Sustainable development is one of the most important issues that can be considered from different aspects and in different contexts including sustainable agriculture. This study aimed to investigate the main strategies related to sustainable development of rice production as an important agricultural product in Guilan Province using a SWOT analysis. To this end, different internal (strengths and weaknesses) and external (opportunities and threats) factors affecting rice production development were reviewed in the literature. Next, a questionnaire was designed based on the potential opportunities, threats, strengths and weaknesses in the literature and the initial interview of the experts; then, the experts were asked to determine the importance of factors on a five-point Likert type scale. The results showed that the rice production received the total scores of 2.14 and 2.24 for the External Factor Evaluation (EFE) matrix and the Internal Factor Evaluation (IFE) matrix, respectively, indicating the ineffectiveness of the industry’s strategies. These scores mapped the position of rice production in Guilan Province. Finally, a number of strategies for sustainable development of rice crop were outlined in order to reduce the weaknesses, avoid the threats, improve the strengths, and grasp the opportunities for the rice production of Guilan Province.