This study focused on the impact of the Small Farmer-Tuskegee University-Walmart Project, an agribusiness opportunity for small and limited resource farmers in rural Alabama. The Project provided a package of programs that strengthened the farmers’ entrepreneurial capacity and secured a market with Walmart for contracted produce. The study applied the triangulation approach to collect field data, and conducted a case study using quantitative and qualitative tools to measure socioeconomic and environmental impacts. The results revealed that the target group benefitted enormously, as desired variables, namely, family income; technical knowledge; agribusiness entrepreneurial skill; leadership quality; factor productivity; direct, indirect, and induced impacts; and employment in the community, changed positively.