Treated WasteWater (TWW) projects can fail if the factors controlling their implementation are not considered. This paper analyze the findings of a survey (966 participants) conducted to investigate the attitudes of the Egyptian rural public towards TWW use for non-potable applications using a conceptual framework elaborated based on the literature estimated using Structural Equation Modeling (SEM). Results indicate that the factors considered in the analysis of the conceptual framework were found to be relevant in explaining the participants’ behavior towards WasteWater Reuse (WWR). Our findings suggest considering these factor when developing new policies and campaigns for WWR prior to implementation.