This paper discusses the market for farmland in North Carolina and presents the results of the 1980 North Carolina Rural Real Estate Market Survey. Land value data that are currently available from the U.S. Department of Agriculture and the U.S. Department of Colmlerce are discussed and trends in real and nominal land values in North Carolina and the nation are examined. Several agricultural and nonagricultural factors that influence demand for North Carolina farmland for farm use and for conversion to nonfarm use are identified. Results of the 1980 survey provide information on (1) the nature and extent of farmland market activity in North Carolina based upon the judgment of survey respondents, and (2) average land values for actual sales of farmland both remaining in farming and being converted to nonfarm use. Considerable emphasis is given to the influence of nonfarm factors on land values and the land market.