This paper uses data from a survey of two hundred and fifty cattle households in three cattle keeping systems; intensive, semi-intensive and extensive systems to estimate the value of non-market, socio-economic benefits of cattle in Kenya. These benefits of cattle keeping are of special importance in developing countries, where financial markets function poorly and opportunities for risk management through formal insurance generally absent. However, when estimating the total contribution of livestock, these non-market functions are often ignored since they are difficult to value, yet they may contribute to a better understanding of livestock production systems. The use of contingent valuation method is employed in this study to elicit these non-market values. Econometric estimations are then used to assess the factors influencing the non-market benefits function. The results indicate that these benefits are highly valued by cattle keepers and comprise approximately 20% of the animal's total value across the three systems. They are influenced by various production system and household related factors. Implications for policy are drawn.