The Effect of Nutritional Information on Attitude and Consumption of Butter

Cavaggioni, Margherita; Goddard, Ellen; Funk, Thomas; Taylor, Daphne

doi:10.22004/ag.econ.258816

The Effect of Nutritional Information on Attitude and Consumption of Butter

Cavaggioni, Margherita ; Goddard, Ellen ; Funk, Thomas ; Taylor, Daphne

This study examines the impact of print advertisements and articles containing nutritional information on consumer attitudes and behavior. It was found that nutritional information in generic print advertisements did not significantly affect attitudes and behavior intentions for butter, but that nutritional information in articles did affect attitudes and intentions.

Subject(s):

Food Consumption/Nutrition/Food Safety
Public Economics

Issue Date:

Jul 01 1994

Publication Type:

Working or Discussion Paper

DOI and Other Identifiers:

10.22004/ag.econ.258816

Record Identifier:

https://ageconsearch.umn.edu/record/258816

Language:

English