Accommodating Heterogeneity in Brand Loyalty Estimation: Application to the U.S. Beer Retail
Irani-Kermani, Roozbeh; Jaenicke, Edward C.
2017

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Title
Accommodating Heterogeneity in Brand Loyalty Estimation: Application to the U.S. Beer Retail
Author(s)
Irani-Kermani, Roozbeh
Jaenicke, Edward C.
Subject(s)
Issue Date
Jun 30 2017
Publication Type
Conference Paper/ Presentation
DOI and Other Identifiers
10.22004/ag.econ.258203
Record Identifier
https://ageconsearch.umn.edu/record/258203
Language
English
Record Appears in
Agricultural and Applied Economics Association (AAEA) > Agricultural and Applied Economics Association (AAEA) Conferences > 2017 Annual Meeting, July 30-August 1, Chicago, Illinois

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