In recent years, with high-speed development of economy and society, and fast propulsion of industrialization and urbanization process in the development zone, average annual land demand in the development zone also quickly enlarges, and the contradiction between high-speed growth of economy and shortage of land resources is apparent increasingly. Meanwhile, to guarantee crop safety and stick to 0.12 billion hm2 of farmland red line as a rigid constraint which could not be exceeded, the supply-demand contradiction of industrial land is more and more prominent. With industrial land scale continues to enlarge, land resources become more and more scarce, but there exists the phenomenon of low-efficiency land use and even idle. For land use characteristics of the development zone, taking Hefei City Economic and Technological Development Zone as an example, the countermeasures of perfecting industrial land transfer mechanism in the development zone are proposed.