This study examined the market competition and concentration in the global market of apple juice concentrate. To determine comparative advantages, RCA index was used. Among the three studied countries, China is the most competitive, Hungary is in the second place, and Poland has the lowest relative competitiveness. To determine market concentration, Herfindahl-Hirschman-index was applied. Based on it – excluding the high Chinese market share between 2006 and 2010 – the global market of apple juice concentrate can be considered as a market with moderate concentration. Based on the secondary research the study has a detailed examination of cause and effect relationships behind the RCA and HHI index results.