Market Opportunities for Producers and Marketers of Agricultural Products: A Market Assessment of Pre-Packaged Vegetables in Trinidad

Driven by lifestyle shifts and the need for convenience, the demand and market opportunities for pre-packaged vegetables have substantially changed in the past decade. A survey of customers at six outlets of the major supermarket chain in Trinidad examined the purchasing pattern and demand for four pre-packaged vegetables. The market trends are consistent with those in metropolitan countries, and the potential exists for increasing value and opportunities for all participants along the agri-food chain.