This paper employed the endogenous switching regression and propensity score matching methods to analyse the impact of row-planting technology on rice productivity using 470 rice farms in Northern Ghana. The empirical findings showed that the adoption of row-planting technology exerted greater positive impact on rice yields of smallholder farmers. In addition, rice yields of adopters and non-adopters are driven by farm inputs, socioeconomic, institutional and technological factors. We suggest that achieving self-sufficiency in rice and rural economic transformation in sub-Saharan Africa requires promotion of agricultural technologies including row-planting. Different specific policy interventions are also required to promote rice yields for adopters and non-adopters.