Rural e-commerce and logistics development is of great significance to promote rural economic development and increase farmers’ income. This paper analyzed existing problems in development of rural e-commerce and logistics in China, mainly including objective restriction of rural e-commerce and logistics by economic level, relatively backward capital construction facilities, lack of logistics information service platform, and insufficient professional personnel, and shortage of rural logistics professional personnel, and weak financial support of government. On the basis of these problems, it came up with pertinent recommendations from government, enterprises, and rural areas.


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