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Abstract

At present, brand competitiveness has become an important symbol of the competitiveness of enterprises. It has important significance for ginseng enterprises to enhance the brand competitiveness as well as the market competitiveness. So first of all, the study makes the actual investigation of ginseng and ginseng market consumers. On the basis of the survey, this paper makes the correct evaluation using analytic hierarchy process (AHP) on the main factors influencing ginseng enterprise brand competitiveness. Based on the analysis results, the paper puts forward recommendations to improve the brand competitiveness of ginseng enterprises.

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