Economists have long recognized changes in consumer demand directly impact stakeholders throughout corresponding supply chains. However, empirical applications quantifying how demand signals are transmitted through vertically connected industries are limited. One study which provided empirical linkages between changes in retail level U.S. beef demand and economic welfare of beef producers was provided by Marsh (2003). However, given the changing landscape of the beef industry, changing consumer preferences, and globalization this paper is outdated. Our analysis aims to provide an improved quantification of how changes in retail and export beef demand are transmitted to different members of the beef industry.