Young Food Consumers: How do Children Respond to Point-of-Purchase Interventions?

We seek to examine how “adult-facing” food price interventions (such as junk food taxes) and warning labels may influence kids who are buying their own snacks. This work, conducted through a series of both laboratory and field experiments, also looks at the cognitive correlates of children’s market behavior. A proper understanding of the development and functioning of children as autonomous consumers has important implications for the role of labelling policies for good nutritional choices on children and the economy.