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Abstract
Research has shown that the structure and strategies adopted by cooperatives
can be affected by market characteristics (e.g. deregulated versus regulated
markets). This study examined the effects of these market characteristics on
non-economic drivers that influence farmers’ willingness to participate in
cooperation. The example studied was the incentives of ex-sugar beet
farmers in the UK to informally cooperate with their neighbors, and whether
these incentives changed in response to the EU Sugar Regime Reform of
2006. The method used was regression analysis based on a theoretical
behavioral framework. The results revealed that most of the non-economic
drivers influencing farmers’ incentives to cooperate before and after the
reform were not the same. This finding has implications in relation to the
theoretical basis.