While agricultural policies in Europe place ever greater emphasis on the importance of agricultures' multiple roles, it is difficult to find policy measures designed specially for multifunctionality. The aim of our study is to identify actual and preferred policy measures to improve or to maintain the multifunctional role of agriculture, or both. We used the applied policy Delphi method to interview 24 Finnish experts in order to map a preferred set of policy measures to truly enhance multifunctionality. The results indicate that Finnish experts prefer targeted measures based on different national, regional and local agricultural conditions, but may be unaware of the costs these targeted policies might cause.