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Abstract

Joining the EU's single market would subject the Turkish food supply chain to competition from mature industries and highly efficient, well-organised companies in the rest of the Union. To be ready for this competition, the Turkish agri-food chain has to tackle a number of serious bottlenecks, requiring modernisation and restructuring of the farm and food sector, and a more efficient marketing system, which provides for quality improvement incentives and price transparency. The rise of modern retail chains in the country and the inflow of FDI are two important factors that help preparing the Turkish food supply chain for the competitive pressures implied by the EU single market.

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