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Abstract

Contemorary corporations represent organizational systems with usually large number of interested parties in the results of their activities. Various parties have different interests and different objectives. Different objectives can be in collision, which creates conflict in their realization. This is one of the most common problems that strategic management in contemporary corporations must face. The answer to this problem may lie in adequate implementation of stakeholder concept, which respects interests of all interested parties, but whith their previously prioritization.

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