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Abstract

With economic development, the type and form of tourism products are constantly innovated, and rural tourism has become one of the main travel choices of contemporary Chinese people. In 2014, China formulated National New Urbanization Plan, providing a new opportunity for development of rural tourism. In this paper, we first summarize the development situation and connotation of new urbanization and rural tourism, then discuss the mutually reinforcing interaction between the two, analyze the main problems in Chinese rural tourism under new urbanization, and finally put forth the recommendations, in order to better meet the needs of new urbanization, and strive to create a new model of tourism urbanization.

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