Farmers in India are faced with a myriad of issues from access to agricultural inputs, scientific agriculture practices, and market intelligence over climate and weather calamities which often make farming an unprofitable business. A combined approach of group farming and effective farm management with the help of efficient data collection, processing and analysis is a widely accepted solution to these issues. Progressive Rural Integrated Digital Enterprise (PRIDE™) is an innovative business model which enables rural India to tackle these challenges and prosper collectively. The technology enables efficient collection of data from farmers’ fields, agricultural universities, and other private and public stakeholders which is processed and disseminated to farmers on their mobile phones.


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