No conscious attempt will be made in these remarks to relate adjustments .in marketing to adjustments in farm productiono I am not an agricultural fundameptalist but I am an agricultural realist. As such, I recognize that some farm prdplems find their source in the marketing area but my focus is not there today. > Marketing adjustments lie against a backdrop of declining food industries~ in terms of numbers. Often these adjustments hit the small tOW"n industrial and S social complex the hardesto These adjustments increasingly result in more of ithe agribusiness complex. The closeness of interrelationships between production and marketing will grow. · Against this setting let us talk, and dramatize a bit, four basic adjust~ents bearing on you and your businesses. If the drama looms large, remember that t~~ very continuity of evolutionary changes in marketing is most disarming.