Risk plays an important role in agricultural production decisions. When installation of new or intensification of existing conservation practices are under consideration, each farmer will have a unique, subjective view of the associated risks. The individualistic nature of risk perceptions could have important implications for conservation adoption or intensification. Thus, a more complete understanding of the factors influencing farmer risk perceptions is needed to increase the effectiveness of education, extension, outreach and programmatic efforts. The purpose of this study is to examine farmers’ risk perceptions regarding a bundle of in-field practices which could be used to intensify conservation efforts on farms in the Midwest. We present a conceptual model of perceived yield risk for four conservation practices: continuous no-till, conservation crop rotations, cover crops, and variable rate application of inputs. Bivariate probit models are estimated using survey response data from Kansas farmers.


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