This study was designed to analyze drivers of dry common beans trade in Lusaka, Zambia. Specifically, the study analyzed the effect of common bean grain characteristics on bean market price. Data was collected using structured questionnaires from 225 traders stationed in three markets namely: Soweto, Chilenje and Mtendere. Using hedonic pricing, the findings reveal that medium sized grain was an important characteristic which significantly affected the pricing of common bean. For instance, it was observed that medium grain size fetched ZMW1.266 per kilogram (kg) and ZMW 1.042 per kg more than grains of smaller size in the pooled and Soweto market sample, respectively. It was further revealed that yellow, yellow and white color significantly affected the bean price received by traders. Other factors which significantly affected the pricing of beans included age of the trader, being a retail trader and trading at Chilenje market. Given these findings, common bean breeders need to include traders and consumers as important actors whose knowledge can make resourceful impact in varietal development. Furthermore, interventions by policy makers that respond to the social economic needs of traders is recommended to improve bean trade.