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Abstract

The study specifically described the socio-economic status of the people involved in the production, distribution and consumption of convenience foods in Lafia urban of Nasarawa State. It identified the factors that influence the entry into convenience food enterprise, factors necessitating the demand and supply of the products and examined the costs and returns of three convenience foods. The data collected were analyzed using descriptive statistics, inferential statistics (multiple regression analysis), the four point’s likert type scale and the enterprise gross margin. The major findings indicated that female producers of convenience foods were more than male producers, the multiple regression result on the effects of socio-economic characteristics of consumers on the amount of money spent on consumer foods revealed that R2 value is 0.697. This implied that 69.7% of the total variation in output (Y) is explained by the combined influences of the independent variables in the model. The gross margin enterprise revealed that the sale of convenience foods in Lafia metropolis is profitable. The study concluded by advocating for provision of credit facilities amongst others to producers and distributors of convenience foods with limited income.

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