According to the changes associated with the evolution of the information society, more and more interest is put in the area of e-services. They allow wide use of technology to organize complete transaction and logistics processes. The article analyses the elements of the conceptual model of the e-services for agriculture responsible for comprehensive sales organization in relation farmer – the individual customer. As a result of direct interview the elements of this concept are presented. It was verified on a sample of farms offering organic products. As a result of a research range of products, methods of payment and basic functional elements of the system have been specified. Farmers pointed out many previously unrecognized ways of use of the application.