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Abstract

Undoubtedly territorial marketing (space marketing) has been recently one of the fastest growing areas of marketing theory and practice. We can observe a significant increase in the activity of local authorities and self-governments in the field of space marketing. In the paper the author presents the essence of territorial marketing, emphasizing its evolution and its connection to various sectors of marketing knowledge. Attention has also been drawn to the aims and objectives of territorial marketing in the local environment. To illustrate the discussed issues, the author has indicated the practice of using territorial marketing to accelerate the socio-economic development of local communities.

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