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Abstract

The aim of this paper was to analyse and compare states of Norwegian and Polish dairy markets in last years, as well examine their prospects. The study was based on FAO, Statistics Norway, Central Statistical Office of Poland, MarketLine industries profile data for period 2009-2014 and it included following issues : market data of volume and value, its forecast, category and geographic segmentation, market shares and distribution channels. There also reviewed profiles of leading companies, as well was analysed Porter’s five forces driving of those markets. Norwegian market is smaller than Polish seven times in terms of volume and with but only twice smaller in terms of value. Norwegian dairy market is oligopolistic while Polish is highly competitive.

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