The article presents the results of the analysis for the assessment of changes in the competitive performance of Polish tobacco industry in the EU market. As a measure of the competitive performance adopted in the export share of intra-industry. Taking account of the shortcomings of this approach, it is assumed that the competitive performance of the industry is determined to win and maintain its share of the export market. The observations indicate that the tobacco industry companies have significantly improved their competitive performance (moving from 13th to 3rd place). Greater increase in competitive position (21 places) was observed only in the case of Romania, which as a result gained 5th place. Definite leaders are still tobacco companies located in the Netherlands and Germany.