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Abstract
Bread accompanies man since the dawn of history, and in accordance with nutritional recommendations
should, along with other cereal products form the basis of the diet. However, the consumption of bread in
recent years decreased, while increase in the amount of wasted breads. The aim of this study was to diagnose
the factors limiting the consumption of bread and favoring its wastage. Tests of consumers has shown that
a decrease in the consumption of bread is affected include Factors such as low quality breads and use in
feeding frozen bread dough, belonging to the global food and comfortable, which after baking it quickly
loses its freshness and palatability. The globalization of production and consumption of food with one hand
increases access to food products, on the other hand, result in disappearance of tradition and eliminates the
regional and local food. The implementation of quality assurance systems of food and food safety systems
enforces certain behaviors and handling food.