Motywy Wyboru Produktów Ekologicznych Przez Konsumentów Segmentu Demograficznego Z Terenu Małopolski

The objective of the paper was to learn about the motives for choosing organic products by consumers from the Małopolskie Province, allotted to a demographic segment. Research included deliberately chosen 100-person group. The market for organic products is continuous development, as evidenced by the increasing consumer interest in the product. It is also important to note the intense forms of sale. Respondents most commonly seek information about organic products on the Internet. They are interested in a little food processed and rich in nutrients, containing no preservatives, dyes. Therefore, it is very important to agricultural producers by introducing a product on the market in detail and it was characterized by the appropriate designation.