The article presents the advanced technology of the normalized commodity-money relations. The technology is considered as updating the model of the normalized economic mechanism. The core of this technology is the e-trade with direct lending where deferred portion of the payment is documented as the buyer's debt to the seller (not to the bank!). The technology of e-trade with direct lending provides the possibility of early repayment of debt amounts to the sellers of priority goods. This repayment is fulfilled by the debt department of the state central bank. Rules of emission of debt amounts are presented in the advanced model of normalized money. The important innovation in normalized e-trade is the rule of obligatory state online certification of transactions.