In 2008, the cervid (i.e., deer) production and hunting industry had an economic impact of $318.4 million in Texas and $3 billion in the US. Antlers of white-tailed bucks are prized trophies for hunters, and hence, breeders make great investments to manage genetic potential for antler growth in their herds. This study identified the factors that influenced white-tailed deer semen prices using hedonic analysis of publicly available auction data from the Texas Deer Association. Results indicated that higher antler scores (p<0.0001), Texas genetics (p<0.0001), and deceased bucks (p<0.0432) significantly and positively influenced price per straw of semen.