AGROTURISMO Y COMPETITIVIDAD, COMO OFERTA DIFERENCIADORA: EL CASO DE LA RUTA AGRÍCOLA DE SAN QUINTÍN, BAJA CALIFORNIA

The agritourism can act as an engine for regional economic development. Since its implementation generates many positive externalities, make it a powerful tool for development and cultural diffusion. Properly trained and organized, farmers can find in this type of tourism new prospects to development and diversifying their products. The objective of this research was to develop an agritourism proposal on agricultural route of San Quintin Valley as a way to help boost regional development in conditions of limited agricultural resources. The methodology was to characterize the agricultural route to conduct a SWOT analysis. Among the main result a proposed concept of agritourism in the San Quintin Valley which basically describe trade and potential services to be performed within the agricultural farms, aimed at domestic and foreign tourists. Associated with the proposal a number of tourist routes are briefly described as additional tourist attractions. Finally we discuss different strategies to implement the model of agritourism in the valley which consist differentiate the tourist service, train farmers and involved for each ranch on three basic aspects: food, businesses and tourists service. The paper concludes highlighting the great potential of this tourism activity in the rural areas, suggesting some aspects of future research.


Other Titles:
Agritourism and competitiveness, as differentiating offer: the case of the agricultural road San Quintin, Baja California
Subject(s):
Issue Date:
Sep 15 2015
Publication Type:
Journal Article
DOI and Other Identifiers:
10.22004/ag.econ.226159
ISSN-1405-9282 (Other)
Record Identifier:
https://ageconsearch.umn.edu/record/226159
PURL Identifier:
http://purl.umn.edu/226159
Published in:
Revista Mexicana de Agronegocios, 37, July-December 2015
Page range:
185-196
Total Pages:
12
Series Statement:
Vol. 37




 Record created 2017-04-01, last modified 2019-10-11

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)