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Abstract

This work is characterized by descriptive correlational non-experimental design, which aims to describe how correlate the use of information and communication technology and the competitiveness of micro, small and medium wineries of the Wine Route of Valle de Guadalupe. To achieve the methodological strategy was planned in three stages: the first was made a selection of the study sample (non-probabilistic), the second measuring instrument that would collect the necessary information is designed, and the third took just the processing and interpretation of the data through statistical test and content analysis and correlation. Getting an average positive correlation with the Pearson (r) coefficient of .526 with a significance level of zero for variables, successfully fulfilling the purpose of the investigation.

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