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Abstract
In addition to traditional sources of uncertainties, such as market price volatility and animal and plant health-related risks, the
impacts of climate change have recently become a major concern in the agricultural sector throughout the world. Insurance has been commonly
proposed as a key instrument in farm risk management, and agricultural insurance schemes have become more widespread both in
developed and developing countries. We conducted a case study in the UK to investigate farmers’ risk perception and willingness to pay for
crop insurance by using contingent valuation method (CVM). Similarly to the experience from developing countries, we found that farmers are
less willing to pay for insurance, however they do take actions to reduce their risks. While these results suggest that the provision of premium
subsidies to European farmers can be justified; in order to avoid counter-productive policy outcomes, one may consider the introduction of a
risk-based approach in agricultural risk management.