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The degree of pricing efficiency achieved in the retail meat market is reconsidered in this paper. The approach adopted is to develop an economic model of the pricing behaviour of retail butchers, to postulate a behavioural model consistent with the economic model, and to test this model using the data supplied by three retail butchers. The results indicate that the deleterious effects of price levelling and averaging practices on pricing efficiency may have been understated in earlier studies. It is concluded that further research is required to re-assess the extent of the problem of pricing efficiency in the retail meat market.


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