PUBLIC OPINION OF AGBIOTECH IN THE US AND UK: A CONTENT ANALYSIS APPROACH

In this paper we use content analysis to show trend in public opinion of agrobiotechnology in the United Kingdom (UK) and the United States (US). We test for the degree of positive and negative content in mass media reporting over the period 1995-1998. Specifically, we test whether there are qualitative and quantitative differences between three national daily newspapers - the Daily Telegraph (UK), USA Today (US), and the Washington Post (US) - based on reporting of agrobiotechnology. Results indicate that content has become more negative in the UK over the time period while reporting the US has not significantly changed. Results indicate that both the BSE and Pusztai crises had an impact on the proportion of negative reporting in the Daily Telegraph.


Issue Date:
1999
Publication Type:
Conference Paper/ Presentation
DOI and Other Identifiers:
Record Identifier:
https://ageconsearch.umn.edu/record/21678
PURL Identifier:
http://purl.umn.edu/21678
Total Pages:
14
Series Statement:
Selected Paper




 Record created 2017-04-01, last modified 2020-10-28

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)