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EXPLORING WITH DYNAMIC RELATIONSHIP BETWEEN ADVERTISING AND REVENUES WITHIN THE PORK INDUSTRY
Hyde, Jeffrey; Foster, Kenneth A.
1999
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Abstract

This research tests for causality between indexed retail pork revenues and pork advertising. Evidence was found of feedback between revenues and total pork advertising, but not between revenues and generic advertising. In fact, generic advertising was found to have no significant impact on indexed retail pork revenues.

Details

Title
EXPLORING WITH DYNAMIC RELATIONSHIP BETWEEN ADVERTISING AND REVENUES WITHIN THE PORK INDUSTRY
Keywords
Author(s)
Hyde, Jeffrey
Foster, Kenneth A.
Subject(s)
Issue Date
1999
Publication Type
Conference Paper/ Presentation
DOI and Other Identifiers
10.22004/ag.econ.21614
Record Identifier
https://ageconsearch.umn.edu/record/21614
PURL Identifier
http://purl.umn.edu/21614
Language
English
Total Pages
14
Series Statement
Selected Paper
Record Appears in
Agricultural and Applied Economics Association (AAEA) > Agricultural and Applied Economics Association (AAEA) Conferences > 1999 Annual meeting, August 8-11, Nashville, TN

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