EXPLORING WITH DYNAMIC RELATIONSHIP BETWEEN ADVERTISING AND REVENUES WITHIN THE PORK INDUSTRY

Hyde, Jeffrey; Foster, Kenneth A.

doi:10.22004/ag.econ.21614

EXPLORING WITH DYNAMIC RELATIONSHIP BETWEEN ADVERTISING AND REVENUES WITHIN THE PORK INDUSTRY

This research tests for causality between indexed retail pork revenues and pork advertising. Evidence was found of feedback between revenues and total pork advertising, but not between revenues and generic advertising. In fact, generic advertising was found to have no significant impact on indexed retail pork revenues.

Keywords:

pork ; advertising ; VAR

Subject(s):

Livestock Production/Industries
Marketing

Issue Date:

1999

Publication Type:

Conference Paper/ Presentation

DOI and Other Identifiers:

10.22004/ag.econ.21614

Record Identifier:

https://ageconsearch.umn.edu/record/21614