EXPLORING WITH DYNAMIC RELATIONSHIP BETWEEN ADVERTISING AND REVENUES WITHIN THE PORK INDUSTRY
Hyde, Jeffrey; Foster, Kenneth A.
1999

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Abstract

This research tests for causality between indexed retail pork revenues and pork advertising. Evidence was found of feedback between revenues and total pork advertising, but not between revenues and generic advertising. In fact, generic advertising was found to have no significant impact on indexed retail pork revenues.

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Title EXPLORING WITH DYNAMIC RELATIONSHIP BETWEEN ADVERTISING AND REVENUES WITHIN THE PORK INDUSTRY
Keywords
Author(s) Hyde, Jeffrey
Foster, Kenneth A.
Subject(s)
Issue Date 1999
Publication Type Conference Paper/ Presentation
DOI and Other Identifiers 10.22004/ag.econ.21614
Record Identifier https://ageconsearch.umn.edu/record/21614
PURL Identifier http://purl.umn.edu/21614
Total Pages 14
Series Statement Selected Paper
Record Appears in Agricultural and Applied Economics Association (AAEA) > Agricultural and Applied Economics Association (AAEA) Conferences > 1999 Annual meeting, August 8-11, Nashville, TN

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