Assessing Agricultural Input Brand Loyalty Among U.S. Mid-Size and Commercial Producers

Harbor, Anetra L.; Martin, Marshall A.; Akridge, Jay T.

Assessing Agricultural Input Brand Loyalty Among U.S. Mid-Size and Commercial Producers

Harbor, Anetra L. ; Martin, Marshall A. ; Akridge, Jay T.

This study explores the prevalence and determinants of brand loyalty for agricultural input products. Results suggest that loyalty for both expendable and capital inputs is high among commercial farmers. Farmer attitudes, beliefs, and some demographic characteristics are useful identifiers of brand loyal farmers.

Keywords:

brand loyalty ; capital inputs ; expendable inputs ; farmer purchase decisions

Subject(s):

Farm Management

Issue Date:

2006

Publication Type:

Conference Paper/ Presentation

Record Identifier:

https://ageconsearch.umn.edu/record/21460

PURL Identifier:

http://purl.umn.edu/21460