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Estimating Threshold Effects of Generic Fluid Milk and Cheese Advertising
Adachi, Kenji
;
Liu, Donald J.
2006
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Title
Estimating Threshold Effects of Generic Fluid Milk and Cheese Advertising
Author(s)
Adachi, Kenji
Liu, Donald J.
Subject(s)
Marketing
Issue Date
2006
Publication Type
Conference Paper/ Presentation
DOI and Other Identifiers
10.22004/ag.econ.21333
Record Identifier
https://ageconsearch.umn.edu/record/21333
PURL Identifier
http://purl.umn.edu/21333
Language
English
Total Pages
32
Series Statement
Selected Paper
Record Appears in
Agricultural and Applied Economics Association (AAEA)
>
Agricultural and Applied Economics Association (AAEA) Conferences
>
2006 Annual meeting, July 23-26, Long Beach, CA
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