How does Biotech Labeling Affect Consumers' Purchasing Behavior? A Case Study of Vegetable Oils in Nanjing, China

This study analyzes whether biotech labeling has an impact on consumers' purchasing behavior in China using vegetable oils in Nanjing as a case study. Results from an Almost Ideal Demand System (AIDS) based on retail scanning data suggest that biotech labeling induced only a modest switch in vegetable oils consumption away from labeled soybean and blended oils and toward non-biotech vegetable oils.