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Abstract
ommunication plays an essential role in the articulation of different levels
of the organization to efficiently coordinate the production chain without competing for
resources, taking the competitive potential of the cooperative vertical integration (Central
- Singles). This study aimed to analyze organizational communication in agribusiness
relation among a Central Cooperative, their Single Cooperatives and members. The research
is exploratory-descriptive using a case study, supported by the semi-structured interview
technique. It was concluded that the survival of this model (Central – Singles) depends on
the linkage between different levels of the cooperative’s production organization.