Organic Producers Perspectives on California State Mandated Marketing Programs and Implications for a Federal Organic Promotion Order

This research examines the role of government mandated marketing programs in promoting certified organic produce in California. Data were gathered from public documents, interviews, focus groups, and an industry-wide survey. We find that most California mandated marketing programs minimally address organic production. Regarding the value of generic promotion, slightly more than one-third of the survey respondents indicated that they believed that their mandated marketing program’s promotion efforts increased the sales of their organic products. Two options were highly ranked as alternatives to promote organic products, setting aside a representative amount of the marketing program’s funds for the promotion of organic produce and establishing a non-governmental producer association to promote all organic produce.

ifamr, ifama
Issue Date:
Nov 01 2015
Publication Type:
Journal Article
DOI and Other Identifiers:
(ISSN#:1559-2448) (Other)
PURL Identifier:
Published in:
International Food and Agribusiness Management Review, Volume 18, Issue 4
Page range:
Total Pages:
JEL Codes:
The IFAMR is published quarterly by the International Food and Agribusiness Management Association. For more information visit:
Series Statement:
Volume 18
Issue 4

 Record created 2017-04-01, last modified 2018-01-23

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