Consumers' preference for organic foods in the context of food aspects considered important in a consumption decision and socioeconomic variables has been examined in this study. The results indicate that food aspects related to naturalness, vegetarian-vegan and production location were critical enhancing regularity of organic food purchases. While the familiarity food aspect was viewed as a 'no' issue as far as organic food purchases are concerned. Results further indicate that females and young people buy organics on a regular basis. In terms of political affiliation and church attendance, the liberals and those who at least visit places worship once a month will also regularly buy organics.