RESOLVING THE CONFLICTS BETWEEN PREVIOUS MEAT GENERIC ADVERTISING STUDIES
Coulibaly, Nouhoun; Brorsen, B. Wade
1998

Files

Abstract

Past research disagrees about the effectiveness of generic meat advertising. The conflicting findings are shown to be due to the data transformation used by Ward and Lambert. The results support Brester and Schroeder's findings that the effect of generic meat advertising is small.

Details

Title RESOLVING THE CONFLICTS BETWEEN PREVIOUS MEAT GENERIC ADVERTISING STUDIES
Author(s) Coulibaly, Nouhoun
Brorsen, B. Wade
Subject(s)
Issue Date 1998
Publication Type Conference Paper/ Presentation
DOI and Other Identifiers 10.22004/ag.econ.20897
Record Identifier https://ageconsearch.umn.edu/record/20897
PURL Identifier http://purl.umn.edu/20897
Language English
Total Pages 31
Series Statement Selected Paper
Record Appears in Agricultural and Applied Economics Association (AAEA) > Agricultural and Applied Economics Association (AAEA) Conferences > 1998 Annual meeting, August 2-5, Salt Lake City, UT

PDF

Statistics

from
to
Export
Download Full History