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RESOLVING THE CONFLICTS BETWEEN PREVIOUS MEAT GENERIC ADVERTISING STUDIES

Coulibaly, Nouhoun; Brorsen, B. Wade
1998
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Past research disagrees about the effectiveness of generic meat advertising. The conflicting findings are shown to be due to the data transformation used by Ward and Lambert. The results support Brester and Schroeder's findings that the effect of generic meat advertising is small.

Title
RESOLVING THE CONFLICTS BETWEEN PREVIOUS MEAT GENERIC ADVERTISING STUDIES
Author(s)
Coulibaly, Nouhoun
Brorsen, B. Wade
Subject(s)
Issue Date
1998
Publication Type
Conference Paper/ Presentation
Digital Object Identifier
https://doi.org/10.22004/ag.econ.20897
Record Identifier
https://ageconsearch.umn.edu/record/20897
PURL Identifier
http://purl.umn.edu/20897
Language
English
Total Pages
31
Series Statement
Selected Paper
Record Appears in
Agricultural and Applied Economics Association (AAEA) > Agricultural and Applied Economics Association (AAEA) Conferences > 1998 Annual meeting, August 2-5, Salt Lake City, UT

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