Transaction of different kinds of livestock species through the state level organised cattle fairs has been a long tradition in Rajasthan. Cattle bullocks constitute a major portion of animal transaction in the cattle fairs. In the present study an attempt has been made to analyse the different quantitative and qualitative factors affecting the price of bullocks. The study revealed that quantitative factors such as age, general appearance and body capacity and qualitative factors such as breed, inauspicious marks and training had significant impact on the price of bullocks in the cattle fairs. The study further revealed the importance of better health, housing and feeding management practices for obtaining the maximum price for bullocks. Government should take more initiatives for conservation and breeding of the famous Nagori bullock known for its excellent draft capacity.